The highlight piece from this concept project was an e-commerce app designed for sneakerheads and streetwear shoppers with the goal of inviting users to virtually queue up for new product releases. An identity was developed for the app, along with a mini campaign to bring attention to its launch. The goal of the app was to introduce an innovative and targeted way of shopping to millennial sneakerheads that would give them a chance of obtaining their dream pair of shoes through an online queueing system.
The identity system and brand strategy were developed first in order to establish the brand’s target audience, personality and name. I then focused on designing one user journey for the app, and decided to demonstrate the product selection and queueing process as it was the key feature of the app concept.
This was a concept brief for a student project at Shillington College.