A brand system developed for a company that provides a dedicated mail delivery service for children in hospital. The visual identity was designed with the aim of encapsulating the warmth, happiness and support felt when one receives a gift. This was achieved by employing a friendly illustration style, a genuine tone of voice and a warm and vibrant tonal palette.
Throughout this project, I envisioned Joy Mail as a viable mail delivery service. The brief was limited in its ask. The only specification was to design an identity for a mail delivery company. Both the concept, name and personality of the company and its identity were up to me to develop and design. This project quickly became my favourite as I felt that it was the strongest conceptual project I’d devloped to date. It also lead me to delve into illustration, which was new territory for me at the time.
This was a concept brief for a student project at Shillington College.
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