Loving Earth is a Melbourne based manufacturer of raw, organic and fairly traded chocolate. During my time there as the in-house designer and photographer, I worked with the Creative Director to refine the brand’s visual identity and assisted the communications team to implement a creative strategy for their social media posting.
A notable project was photographing and designing the visual display of Loving Earth's first pop-up kiosk at Whole Foods, in Lamar in Texas. This showcase was also the first instance of the brand using its recently established positioning line of 'Super Real Chocolate'.