Loving Earth is a Melbourne based manufacturer of raw, organic and fairly traded chocolate. During my time there as the in-house designer and photographer, I worked on a wide range of projects, designing B2B and B2C marketing collateral, social media content, designing a Shopify website, organising photo shoots and photographing products, re-touching photography, as well as campaign development and execution with the marketing team.
A notable project was photographing and designing the visual display of Loving Earth's first pop-up kiosk at Whole Foods, in Lamar in Texas. This showcase was also the first instance of the brand using its recently established positioning line of 'Super Real Chocolate'.
Since 2021, I've been working with the Loving Earth team on a freelance basis supporting with packaging and print design projects.